Digital transformation of SMEs: Easier than you think

Paying for a coffee through an app on your mobile phone or buying a product through a tablet in malls is already common in big cities. However, most small and medium-sized businesses , which are the engine and backbone of the local economy, still have the simplest way to travel to migrate to being fully online.

Many small and medium-sized businesses ( SMEs ) have the impression that digital transformation is out of their budget, but they’re likely hunting some method of digital transformation without even realizing it. This comes in a very big variety of actions and forms, from adding chat buttons to your website, to perfecting digital content management strategies.

According to a study by Google and KPMG, digital SMEs grow revenue and profits up to twice as fast as their offline counterparts. Induction of digital platforms enables them to find new market opportunities, driving overall growth. this can be not only reflected within the profits of the business, but they also employ up to 5 times more people compared to those that are offline.

However, SMEs are longing grade of technological maturity in several stages and speeds, from family stores with products without barcodes, to those more tech-savvy companies that use data to optimize their logistics or inventory. And that we also find those businesses that have adopted basic technology within the cloud, but still don’t benefit of the info it provides, which might help them increase their profits. That said, today, irrespective of what the dimensions of the corporate, its location or its line of business, technology is an ally for the success of all companies . Here are some recommendations to cross the digital divide which will allow SMEs to own a worldwide reach.

First, it’s key to think about the business need. Each digital transformation strategy looks different, because each company experiences unique needs and pursues its own goals. Therefore, the muse of any solid transformation is that the complete documentation of the company’s needs. Modeling the business process up front allows you to prioritize specific concerns and question which tasks are slowing down delivery times. for instance, defining what activities are time-consuming and might be automated, or what data should be accessible to enhance customer experiences.

SMEs are rummaging level of technological maturity in several stages and speeds

On the opposite hand, having a digital presence may be a non-negotiable to be competitive. a web site isn’t enough, it must be optimized to fulfill the requirements of both business and consumers. This must take under consideration the tip customers to be able to introduce them into the sales funnel in an efficient way. They also must confirm their website is mobile-friendly as there are over 3 billion users with smart mobile devices.

Another important recommendation for SMEs is that they cash in of information to anticipate their business strategies. The digital age relies on data that each one varieties of companies can analyze, irrespective of their size. this enables them to review user behavior and make better decisions. The user’s previous interactions is information which will be analyzed to understand how a user would react in a very particular situation, in order that the corporate can anticipate these behaviors.

Finally, digitization are some things that has got to be seen at the integral level of the business. Users don’t seem to be platform specific, rather they’re trying to find an integrated experience when interacting with the business either online or physically. this needs companies to possess an omnichannel presence to market their products and services and reach their audience. Having a method that digitizes all areas of the business will facilitate operations.

I would wish to procurable minimizing the fear of the word “transformation” in small and medium-sized businesses. brooding about a change can generate concern, but this transformation doesn’t should happen suddenly. it’s possible to begin small, but the important thing is to be constant so as to achieve the goal with force, prioritizing business needs and dividing the strategy into phases. For this, it’s possible to depend on tools that exist already and are free, like Google for SMEs , which supply a guide to integrate tools at a recommended rate.

Digital transformation could be a path that every one SMEs must begin to follow so as to stay up with their consumers, so it’s better to begin earlier, even with a tiny low step.

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